Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
69AAE6
RGB
105, 170, 230
HSL
209, 71%, 66%
HSB
209, 54%, 90%
CMYK
54, 26, 0, 10
LAB
67, -9, -37
LCH
67, 38, 257
OKLCH
0.72, 0.11, 248
XYZ
34, 37, 80
LUV
67, -29, -57
HWB
209, 41%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.