Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
69AAFD
RGB
105, 170, 253
HSL
214, 97%, 70%
HSB
214, 58%, 99%
CMYK
58, 33, 0, 1
LAB
68, -3, -48
LCH
68, 48, 267
OKLCH
0.73, 0.14, 255
XYZ
38, 39, 98
LUV
68, -28, -77
HWB
214, 41%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.