Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
69ACEE
RGB
105, 172, 238
HSL
210, 80%, 67%
HSB
210, 56%, 93%
CMYK
56, 28, 0, 7
LAB
68, -8, -40
LCH
68, 41, 259
OKLCH
0.73, 0.12, 249
XYZ
36, 39, 86
LUV
68, -29, -62
HWB
210, 41%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.