Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
69ADBF
RGB
105, 173, 191
HSL
193, 40%, 58%
HSB
193, 45%, 75%
CMYK
45, 9, 0, 25
LAB
67, -19, -16
LCH
67, 25, 221
OKLCH
0.71, 0.07, 217
XYZ
30, 37, 55
LUV
67, -31, -22
HWB
193, 41%, 25%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.