Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
69ADDB
RGB
105, 173, 219
HSL
204, 61%, 64%
HSB
204, 52%, 86%
CMYK
52, 21, 0, 14
LAB
68, -13, -30
LCH
68, 33, 247
OKLCH
0.72, 0.10, 240
XYZ
34, 38, 73
LUV
68, -30, -46
HWB
204, 41%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.