Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
69B3BD
RGB
105, 179, 189
HSL
187, 39%, 58%
HSB
187, 44%, 74%
CMYK
44, 5, 0, 26
LAB
68, -22, -13
LCH
68, 25, 210
OKLCH
0.72, 0.08, 207
XYZ
31, 39, 54
LUV
68, -33, -16
HWB
187, 41%, 26%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.