Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
69B3BF
RGB
105, 179, 191
HSL
188, 40%, 58%
HSB
188, 45%, 75%
CMYK
45, 6, 0, 25
LAB
68, -22, -14
LCH
68, 26, 212
OKLCH
0.72, 0.08, 209
XYZ
31, 39, 55
LUV
68, -33, -17
HWB
188, 41%, 25%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.