Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
69B5EF
RGB
105, 181, 239
HSL
206, 81%, 67%
HSB
206, 56%, 94%
CMYK
56, 24, 0, 6
LAB
71, -12, -37
LCH
71, 39, 252
OKLCH
0.75, 0.11, 243
XYZ
38, 42, 88
LUV
71, -33, -56
HWB
206, 41%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.