Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
69B8DB
RGB
105, 184, 219
HSL
198, 61%, 64%
HSB
198, 52%, 86%
CMYK
52, 16, 0, 14
LAB
71, -18, -26
LCH
71, 31, 235
OKLCH
0.75, 0.09, 229
XYZ
36, 42, 73
LUV
71, -34, -37
HWB
198, 41%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.