Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
69B8EC
RGB
105, 184, 236
HSL
204, 78%, 67%
HSB
204, 56%, 93%
CMYK
56, 22, 0, 7
LAB
71, -14, -34
LCH
71, 37, 247
OKLCH
0.75, 0.11, 239
XYZ
38, 43, 86
LUV
71, -34, -52
HWB
204, 41%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.