Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
69B8FF
RGB
105, 184, 255
HSL
208, 100%, 71%
HSB
208, 59%, 100%
CMYK
59, 28, 0, 0
LAB
72, -10, -43
LCH
72, 44, 258
OKLCH
0.76, 0.13, 247
XYZ
41, 45, 101
LUV
72, -33, -68
HWB
208, 41%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.