Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
69B9CA
RGB
105, 185, 202
HSL
191, 48%, 60%
HSB
191, 48%, 79%
CMYK
48, 8, 0, 21
LAB
71, -22, -17
LCH
71, 28, 217
OKLCH
0.74, 0.08, 213
XYZ
34, 42, 62
LUV
71, -35, -22
HWB
191, 41%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.