Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
69BBC8
RGB
105, 187, 200
HSL
188, 46%, 60%
HSB
188, 48%, 78%
CMYK
48, 7, 0, 22
LAB
71, -24, -15
LCH
71, 28, 212
OKLCH
0.74, 0.08, 209
XYZ
34, 43, 61
LUV
71, -36, -19
HWB
188, 41%, 22%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.