Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
69BBD2
RGB
105, 187, 210
HSL
193, 54%, 62%
HSB
193, 50%, 82%
CMYK
50, 11, 0, 18
LAB
71, -21, -20
LCH
71, 29, 223
OKLCH
0.75, 0.09, 218
XYZ
35, 43, 67
LUV
71, -36, -27
HWB
193, 41%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.