Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
69BDCA
RGB
105, 189, 202
HSL
188, 48%, 60%
HSB
188, 48%, 79%
CMYK
48, 6, 0, 21
LAB
72, -24, -15
LCH
72, 28, 212
OKLCH
0.75, 0.08, 208
XYZ
35, 44, 62
LUV
72, -37, -19
HWB
188, 41%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.