Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
69BFE5
RGB
105, 191, 229
HSL
198, 70%, 65%
HSB
198, 54%, 90%
CMYK
54, 17, 0, 10
LAB
73, -19, -28
LCH
73, 33, 235
OKLCH
0.77, 0.10, 229
XYZ
39, 46, 81
LUV
73, -37, -40
HWB
198, 41%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.