Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
69C3DC
RGB
105, 195, 220
HSL
193, 62%, 64%
HSB
193, 52%, 86%
CMYK
52, 11, 0, 14
LAB
74, -23, -21
LCH
74, 31, 223
OKLCH
0.77, 0.09, 218
XYZ
38, 47, 75
LUV
74, -39, -29
HWB
193, 41%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.