Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
69C4E8
RGB
105, 196, 232
HSL
197, 73%, 66%
HSB
197, 55%, 91%
CMYK
55, 16, 0, 9
LAB
75, -21, -27
LCH
75, 34, 232
OKLCH
0.78, 0.10, 226
XYZ
40, 48, 84
LUV
75, -39, -39
HWB
197, 41%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.