Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
69C4EB
RGB
105, 196, 235
HSL
198, 76%, 67%
HSB
198, 55%, 92%
CMYK
55, 17, 0, 8
LAB
75, -20, -28
LCH
75, 35, 235
OKLCH
0.78, 0.10, 228
XYZ
41, 48, 86
LUV
75, -38, -41
HWB
198, 41%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.