Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
69C8DA
RGB
105, 200, 218
HSL
190, 60%, 63%
HSB
190, 52%, 85%
CMYK
52, 8, 0, 15
LAB
75, -26, -18
LCH
75, 31, 215
OKLCH
0.78, 0.09, 211
XYZ
39, 49, 74
LUV
75, -41, -24
HWB
190, 41%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.