Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
69CAEA
RGB
105, 202, 234
HSL
195, 75%, 66%
HSB
195, 55%, 92%
CMYK
55, 14, 0, 8
LAB
76, -23, -25
LCH
76, 34, 227
OKLCH
0.79, 0.10, 222
XYZ
42, 51, 86
LUV
76, -41, -36
HWB
195, 41%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.