Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
69CBF4
RGB
105, 203, 244
HSL
198, 86%, 68%
HSB
198, 57%, 96%
CMYK
57, 17, 0, 4
LAB
77, -21, -30
LCH
77, 36, 234
OKLCH
0.80, 0.11, 228
XYZ
44, 52, 93
LUV
77, -41, -44
HWB
198, 41%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.