Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
69CEFC
RGB
105, 206, 252
HSL
199, 96%, 70%
HSB
199, 58%, 99%
CMYK
58, 18, 0, 1
LAB
78, -21, -32
LCH
78, 38, 237
OKLCH
0.81, 0.11, 230
XYZ
45, 54, 100
LUV
78, -41, -48
HWB
199, 41%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.