Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
69D0DB
RGB
105, 208, 219
HSL
186, 61%, 64%
HSB
186, 52%, 86%
CMYK
52, 5, 0, 14
LAB
78, -29, -15
LCH
78, 33, 208
OKLCH
0.80, 0.10, 205
XYZ
41, 53, 75
LUV
78, -44, -19
HWB
186, 41%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.