Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
69D4FE
RGB
105, 212, 254
HSL
197, 99%, 70%
HSB
197, 59%, 100%
CMYK
59, 17, 0, 0
LAB
80, -23, -31
LCH
80, 38, 233
OKLCH
0.82, 0.11, 226
XYZ
47, 57, 102
LUV
80, -44, -45
HWB
197, 41%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.