Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
69D7FF
RGB
105, 215, 255
HSL
196, 100%, 71%
HSB
196, 59%, 100%
CMYK
59, 16, 0, 0
LAB
81, -24, -30
LCH
81, 38, 231
OKLCH
0.83, 0.11, 225
XYZ
48, 59, 103
LUV
81, -45, -44
HWB
196, 41%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.