Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
6A1607
RGB
106, 22, 7
HSL
9, 88%, 22%
HSB
9, 93%, 42%
CMYK
0, 79, 93, 58
LAB
23, 37, 32
LCH
23, 48, 41
OKLCH
0.35, 0.12, 32
XYZ
6, 4, 1
LUV
23, 60, 17
HWB
9, 3%, 58%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.