Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
6A4E43
RGB
106, 78, 67
HSL
17, 23%, 34%
HSB
17, 37%, 42%
CMYK
0, 26, 37, 58
LAB
36, 11, 11
LCH
36, 16, 46
OKLCH
0.45, 0.04, 42
XYZ
10, 9, 7
LUV
36, 19, 11
HWB
17, 26%, 58%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.