Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6A809B
RGB
106, 128, 155
HSL
213, 20%, 51%
HSB
213, 32%, 61%
CMYK
32, 17, 0, 39
LAB
53, -3, -17
LCH
53, 18, 260
OKLCH
0.59, 0.05, 254
XYZ
20, 21, 34
LUV
53, -12, -25
HWB
213, 42%, 39%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.