Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6A89BB
RGB
106, 137, 187
HSL
217, 37%, 57%
HSB
217, 43%, 73%
CMYK
43, 27, 0, 27
LAB
56, -1, -30
LCH
56, 30, 268
OKLCH
0.63, 0.08, 260
XYZ
24, 25, 50
LUV
56, -16, -45
HWB
217, 42%, 27%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.