Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6A8FB2
RGB
106, 143, 178
HSL
209, 32%, 56%
HSB
209, 40%, 70%
CMYK
40, 20, 0, 30
LAB
58, -6, -23
LCH
58, 24, 254
OKLCH
0.64, 0.07, 248
XYZ
24, 26, 46
LUV
58, -19, -33
HWB
209, 42%, 30%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.