Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6AA4FF
RGB
106, 164, 255
HSL
217, 100%, 71%
HSB
217, 58%, 100%
CMYK
58, 36, 0, 0
LAB
66, 1, -52
LCH
66, 52, 271
OKLCH
0.72, 0.15, 259
XYZ
37, 37, 100
LUV
66, -26, -82
HWB
217, 42%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.