Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6AB9DF
RGB
106, 185, 223
HSL
199, 65%, 65%
HSB
199, 52%, 87%
CMYK
52, 17, 0, 13
LAB
71, -17, -27
LCH
71, 32, 237
OKLCH
0.75, 0.10, 231
XYZ
37, 43, 76
LUV
71, -34, -40
HWB
199, 42%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.