Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6AC4E2
RGB
106, 196, 226
HSL
195, 67%, 65%
HSB
195, 53%, 89%
CMYK
53, 13, 0, 11
LAB
74, -22, -24
LCH
74, 32, 227
OKLCH
0.78, 0.10, 222
XYZ
39, 48, 79
LUV
74, -38, -34
HWB
195, 42%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.