Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6ACAEE
RGB
106, 202, 238
HSL
196, 80%, 67%
HSB
196, 55%, 93%
CMYK
55, 15, 0, 7
LAB
77, -22, -27
LCH
77, 35, 231
OKLCH
0.79, 0.10, 225
XYZ
42, 51, 89
LUV
77, -40, -39
HWB
196, 42%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.