Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6AD2F8
RGB
106, 210, 248
HSL
196, 91%, 69%
HSB
196, 57%, 97%
CMYK
57, 15, 0, 3
LAB
79, -23, -28
LCH
79, 37, 231
OKLCH
0.82, 0.11, 225
XYZ
46, 56, 97
LUV
79, -43, -42
HWB
196, 42%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.