Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
6B2000
RGB
107, 32, 0
HSL
18, 100%, 21%
HSB
18, 100%, 42%
CMYK
0, 70, 100, 58
LAB
25, 33, 36
LCH
25, 49, 48
OKLCH
0.36, 0.11, 40
XYZ
7, 4, 0
LUV
25, 57, 20
HWB
18, 0%, 58%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.