Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
6B2F03
RGB
107, 47, 3
HSL
25, 95%, 22%
HSB
25, 97%, 42%
CMYK
0, 56, 97, 58
LAB
28, 26, 37
LCH
28, 45, 56
OKLCH
0.38, 0.10, 49
XYZ
7, 5, 1
LUV
28, 46, 24
HWB
25, 1%, 58%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.