Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6B899E
RGB
107, 137, 158
HSL
205, 21%, 52%
HSB
205, 32%, 62%
CMYK
32, 13, 0, 38
LAB
55, -7, -15
LCH
55, 16, 245
OKLCH
0.61, 0.05, 239
XYZ
21, 23, 36
LUV
55, -16, -21
HWB
205, 42%, 38%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.