Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6B8EA5
RGB
107, 142, 165
HSL
204, 24%, 53%
HSB
204, 35%, 65%
CMYK
35, 14, 0, 35
LAB
57, -8, -16
LCH
57, 18, 243
OKLCH
0.63, 0.05, 237
XYZ
23, 25, 39
LUV
57, -18, -23
HWB
204, 42%, 35%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.