Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6B99A8
RGB
107, 153, 168
HSL
195, 26%, 54%
HSB
195, 36%, 66%
CMYK
36, 9, 0, 34
LAB
60, -13, -13
LCH
60, 19, 225
OKLCH
0.66, 0.05, 220
XYZ
25, 29, 41
LUV
60, -22, -17
HWB
195, 42%, 34%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.