Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6B99C4
RGB
107, 153, 196
HSL
209, 43%, 59%
HSB
209, 45%, 77%
CMYK
45, 22, 0, 23
LAB
61, -7, -28
LCH
61, 28, 255
OKLCH
0.67, 0.08, 247
XYZ
27, 30, 57
LUV
61, -22, -41
HWB
209, 42%, 23%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.