Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6B9CB3
RGB
107, 156, 179
HSL
199, 32%, 56%
HSB
199, 40%, 70%
CMYK
40, 13, 0, 30
LAB
62, -12, -18
LCH
62, 22, 235
OKLCH
0.67, 0.06, 229
XYZ
26, 30, 47
LUV
62, -24, -24
HWB
199, 42%, 30%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.