Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6BB2D4
RGB
107, 178, 212
HSL
199, 55%, 63%
HSB
199, 50%, 83%
CMYK
50, 16, 0, 17
LAB
69, -16, -25
LCH
69, 29, 237
OKLCH
0.73, 0.09, 230
XYZ
34, 40, 68
LUV
69, -32, -36
HWB
199, 42%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.