Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6BB3FA
RGB
107, 179, 250
HSL
210, 93%, 70%
HSB
210, 57%, 98%
CMYK
57, 28, 0, 2
LAB
70, -8, -43
LCH
70, 44, 260
OKLCH
0.75, 0.13, 250
XYZ
39, 42, 97
LUV
70, -31, -67
HWB
210, 42%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.