Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6BB7D2
RGB
107, 183, 210
HSL
196, 53%, 62%
HSB
196, 49%, 82%
CMYK
49, 13, 0, 18
LAB
70, -19, -21
LCH
70, 29, 228
OKLCH
0.74, 0.08, 223
XYZ
35, 42, 67
LUV
70, -34, -30
HWB
196, 42%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.