Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6BBBD8
RGB
107, 187, 216
HSL
196, 58%, 63%
HSB
196, 50%, 85%
CMYK
50, 13, 0, 15
LAB
72, -20, -23
LCH
72, 30, 229
OKLCH
0.75, 0.09, 224
XYZ
36, 44, 71
LUV
72, -35, -32
HWB
196, 42%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.