Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6BC2E4
RGB
107, 194, 228
HSL
197, 69%, 66%
HSB
197, 53%, 89%
CMYK
53, 15, 0, 11
LAB
74, -20, -26
LCH
74, 33, 232
OKLCH
0.77, 0.10, 226
XYZ
39, 47, 80
LUV
74, -37, -37
HWB
197, 42%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.