Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6BC4E7
RGB
107, 196, 231
HSL
197, 72%, 66%
HSB
197, 54%, 91%
CMYK
54, 15, 0, 9
LAB
75, -21, -26
LCH
75, 33, 232
OKLCH
0.78, 0.10, 226
XYZ
40, 48, 83
LUV
75, -38, -38
HWB
197, 42%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.