Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6BC6EF
RGB
107, 198, 239
HSL
199, 80%, 68%
HSB
199, 55%, 94%
CMYK
55, 17, 0, 6
LAB
75, -20, -29
LCH
75, 35, 236
OKLCH
0.79, 0.10, 229
XYZ
42, 50, 89
LUV
75, -38, -43
HWB
199, 42%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.